LXRY Attends: Sorel 2012 Fall/Winter Preview
Location: Nyood – 1096 Queen Street West
When you have such a household name like Sorel boots, coming up with brand new designs and new campaigns that breakaway from the traditional styling of Sorel, is tough to do. But for the 2012 Fall/Winter collection looks like it has done just that.
The preview was located at the Nyood in the West Queen West area, was the presentation room for the new styles of boots that were on showcase for the upcoming colder months. Nyood provided a lot of space, comfortable seating and a nice open area for the shoes to be displayed.
The boots are terrific, really keeping that classic Sorel style, but with a twist. Sorel’s message to the attendees were to have a boot that looks good, but you can wear to work.
Most people get to work and shortly after, exchange their boots for shoes in the winter time, and Sorel wants to change that. Their message was to have a boot that you can wear done up and undone, casual and for work, and you can wear them all day long, and be confident in them.
For both men and women’s boot designs, they wanted to use the same high quality materials as their other boots, but give them new energy. And with their new slogan, ‘Get your boots dirty‘, it’s sending a message that the people wearing this new Sorel collection should feel strong and provocative when you strap on a pair and go, anywhere really.
Sorel has been around for many years and with these new designs, it’s definitely going to have you looking at what you can accessorize with them come the fall and winter time.
So for this fall and winter season, go on, ‘Get your boots dirty’.
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