LXRY Airbnb Launche New Loyalty Program Airbnb Plus Superguest

Airbnb Plus: Airbnb’s New Luxury-Focused Loyalty Program

Luxury travel agents might need to check their side mirror, Airbnb is pushing hard into luxury travel.

After releasing their 10-year roadmap, they are going to be including two new tiers to Airbnb properties: Airbnb Plus and Beyond by Airbnb.

The Canadian tie here looks to be use of their acquisition with Luxury Retreats (Montreal-based) as a jump-off point to kick this project off soon. Luxury Retreats is a luxury vacation rental company with over 4,000 homes in over 100 destinations worldwide.

Airbnb Plus, another new addition mentioned above already has 2,000 homes in 13 cities being able to book and you are going to see that wing expand out further as well.

We are also intrigued by their target at hotel loyalty program with a new guest membership program called ‘Superguest‘. Superguest will initially launch to 10,000 guests this summer before rolling out in scale more towards the end of 2018.

The Bottom Line

With Airbnb Plus and Superguest taking more of a focus, you can tell that Airbnb is looking to expand in the luxury rental segment and get more into luxury travel. We are interested to see just how fast their expansion grows and see how Airbnb’s brand closes the gap between rentals and hotel stays.

See their next steps into luxury travel, learn more about Airbnb Plus.

When you are looking for luxury travel, would you rather get an Airbnb or stay in a high-end hotel?