Are you looking for the ultimate sports watch for NFL football season? Breitling has just launched their official partnership and I have to say, these might be the best sports team watches I have seen.

Normally, when you have a watch company launch a partnership with a sport, like the NFL specifically, you have very aggressively branded pieces. Massive logos (almost as big as the one on the jersey) flashy designs, and poor build quality add to the novelty of these pieces.

Breitling has decided to add some class and refinement to this void in the marketplace.

This season, the legendary Swiss watchmaker enters a new arena with a partnership with one of the biggest sporting spectacles that take over people’s lives every North American fall and winter season, the NFL. Together they have crafted timepieces that celebrate the passion of the game and the pride of its fans, offering a wrist-born emblem of loyalty and style.

A New Era in Sports Timekeeping

Football is more than four quarters and a scoreboard. It is ritual, memory, and the roar of generations in the stands. Breitling understands this pace, this heartbeat of anticipation and victory. From the tailgate to the trophy lift, the brand’s first-of-its-kind collaboration with the NFL captures the essence of sport as culture.

Breitling X NFL Team Edition Watches

For fans, style and team loyalty no longer stop at just the jersey.

Breitling’s NFL Team Editions put your passion on the wrist with bold colours, precise engineering, and logos that speak more quietly then your typical football swag. Every team has its own interpretation through the Endurance Pro, Chronomat GMT 40, and Chronomat B01 42 models.

Each arrives in a special NFL presentation box with a removable travel pouch—because loyalty, like time, travels with you.

The Buffalo Bills Editions: A Case Study in Sports Luxury

Among the 32 teams, the Buffalo Bills are a fan favourite for Canadians, even playing in Toronto, for a short stint over 30 years ago.

Breitling Chronomat Automatic GMT 40 NFL Buffalo Bills Edition

A LXRY Favourite

For those who want everyday sophistication with their fandom, the Chronomat GMT 40 delivers. Stainless steel construction, 200-meter water resistance, and a self-winding mechanical movement with a 42-hour power reserve make it a versatile travel companion.

The second timezone complication keeps fans connected whether they are flying cross-country for a game or tracking global markets on Monday morning. With a refined 40 mm case and bracelet design, it is powerful yet understated. I love this particular style because the logo is on the caseback, but the colours are more general, so even fans of other teams can enjoy new colour combinations while still enjoying watching their home team play.

Priced at CAD 8,200 | Buy From Breitling

Breitling Endurance Pro 44 NFL Buffalo Bills Edition

This is the watch for the fan in motion. At just 94 grams, its titanium case and rubber strap feel almost weightless. The Endurance Pro is powered by the Breitling 82 caliber, a SuperQuartz movement ten times more accurate than standard quartz. Built with a chronograph that measures up to a tenth of a second and designed with a compass scale bezel, it is the ultimate field companion. Water resistant to 10 bars and built to endure, the watch matches the relentless energy of the game itself.

Priced At CAD 5,500 | Buy From Breitling

The Best Sports Watch for Fans Who Live the Game

The Breitling x NFL collaboration is more than a co-branded release.

It is a new category of sports watch, one that blurs the lines between performance and allegiance, between everyday wear and fan ritual. Whether you are drawn to the lightweight power of the Endurance Pro or the cosmopolitan elegance of the Chronomat GMT 40, these timepieces prove that sport is not just played on the field. It is lived, remembered, and carried on the wrist.

For more information about the Breitling x NFL collection, be sure to visit their website.

Photos courtesy of Breitling x NFL

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