LXRY 360: Day Four At WMCFW


The brand goes beyond its elegant dresses in developing the expansion of its collection, while adding a ready-to-wear line which includes various styles of pants, jackets, coats and skirts.

HELMER: By democratizing and opening a mass market, the luxury brands can no longer provide the unique and exclusive.
dish with 20 years of experience with breasts larger houses Haute Couture, Helmer offers to the cosmopolitan who wants to stand out with subtlety.

— Martin Hui (@Martin_Hui) March 20, 2014



This is the story of two brothers and a sister. Adam went to Italy and spent years mastering the art of denim. Ania became a fashion model and competitive show jumper. Mark a custom motorcycle designer. But they do their best work together. They design, torture test, sweat details and manufacture Triarchy jeans. Sure some siblings have rivalries. These three have jeans. So next time you wear yours into a bar, or wherever, Adam, Ania and Mark are walking in there with you.


Trained at Toronto’s Ryerson University, the Regina native began his own successful line, “Farley Chatto”, while still a student and was soon chosen as one of the top ten young Canadian designers to watch. Canadian designer Farley Chatto works locally, but rocks globally with superbly detailed, eye-popping fashion.


Bustle Clothing, founded in 2002 by Shawn Hewson and Ruth Promislow – both Bay street lawyers, is a leading Canadian sportswear label that has become well known for its cheeky twist on the menswear classics. With pieces ranging from swimsuits to Red-Carpet suits, Bustle offers a full range of menswear – all with a strong focus on fit, unique and luxurious fabrics, attention to details, and of course, signature cheekiness.






Ilan Elfassy, the creative director and founder launched Soia & Kyo
in 2004. Soia&Kyo is a division of The APP Group, a family-run Montreal based company. We pride ourselves on being a strong supporter of local production and offer exclusive styles that are made in Canada.



Rudsak was founded in Montreal, Canada in 1994 by its visionary and creative leader Evik Asatoorian. Since its launch, Rudsak has grown into one of Canada’s leading fashion brands synonymous with quality and craftsmanship. Rudsak’s aesthetic merges a contemporary and timeless look. James Dean’s rebellious allure and Audrey Hepburn’s pristine elegance have inspired Evik throughout the years.