AllSaints Brings Confident British Style To Canada’s Yorkdale Shopping Centre
British born brand, AllSaints Spitafields is no stranger to the fashion industry. The company originally started out in the wholesale industry, although, their beginnings are hardly humble, selling to the likes of Harvey Nichols and Harrods. The brands urban centric aesthetic is what has built them such a devoted following and provided them with consistent growth.
Currently standing at 66 stand-alone stores in the UK, US and Europe, this will mark the brands first location in Canada. The new store stands at around 40 feet tall and makes quite a statement amongst some tough competition in Yorkdale.
It’s hard to miss the store, with a towering wall of original antique sewing machines covering the shopfront and an interior that sports a unique warehouse vibe. The stores decor follows a consistent motif alongside other flagship locations, although, what the Toronto location uniquely offers, is more space for the brand to play with. Envision being surrounded by exposed brick, distressed wood and steel beams – all of which are directly salvaged or originally casted – which allow for AllSaints to create a realistic setting that truthfully conveys the brand aesthetic.
Toronto shoppers will also be getting a full line offering, which means menswear, womenswear, footwear and accessories, featuring their notorious leathers and wicked embellishments. Men can also score – while supplies last – a limited edition pair of leather dress shoes that are only released in limited quantity to flagship locations. For shoppers who are unable to make it to the Yorkdale location, they can visit the AllSaints e-commerce site which launched the same day as the store opening (April 4th).
This directional change for the brands online segment could very well be due to the recently appointed CEO William Kim, whom just finished up a seven year stint as head of digital commerce at Burberry – a company that is the top industry leader in their digital efforts. Kim specifically expressed to the LXRY team that the brand is approaching Canada as its own culture, something that many brands may oversee, considering we are more commonly known as an extension of our American neighbors. He also went on to mention what a pleasure it was working for a fully vertically integrated brand, saying that the ability to ensure brand consistency is unparalleled.
Upon further discussion of the Canadian market, it was revealed that the brand has plans on incorporating Canadian talent into their featured musicians that are shown weekly on their musical project, ‘Basement Sessions’ – performance and interview videos with an emerging or established act – featured on their website.
The Bottom Line
With AllSaints open and operational, they are giving the Canadian public a chance to really sink into their brand. They will bring confidence to anyone who wears their style, limited edition pieces to make sure you don’t get the same piece as your fashionable neighbour, and specific style that will bring you conversational, quality pieces. We love the fact that this brand is vertically integrated, bringing their own style, not afraid to do their own thing, and construction to their own stylish company.
Where the AllSaints store is located:
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Socialize with Yorkdale Shopping Centre:
TWTTR | @YorkdaleStyle
FB | FB.com/Yorkdale
WWW | yorkdale.com
Related Article: Yorkdale Shopping Centre Plans For $331 Million Expansion
For more information on AllSaints, click here: www.allsaints.com
