Toronto Favourite Over The Rainbow Has A New Home

If you have been shopping in Toronto’s Yorkville neighbourhood for jeans for over the last 40 years, you might have noticed the gem, Over The Rainbow.

The store itself is a Toronto institution in a lot of ways for its selection of premium denim and the charismatic family that runs it.

The decision to expand to a new, bigger and better location in the heart of the Manulife Centre at Bay and Bloor, a central location for one of Toronto’s biggest shopping strips, the Mink Mile, for high-end fashion buying.

The expansion has brought a larger space, a dedicated spot for alterations, creations, and repairs of their denim with free alterations for jeans that are over $150.

These alternations, depending on what they are, are said to be done within a day’s work or even in some cases within an hour.

If you are looking for premium jeans, it would be near impossible not to find one in your shape or size here. For men, they have 160 styles of jeans with all different cuts. For women, that number is more than 170 styles.

They carry a wide range of premium brands and with more coming soon. They also expressed they are really looking into the sustainable practices of denim with the brands they carry as well.

Their store is essentially divided in two with women’s on the left and men’s apparel on the right.

The two sections have a much bigger real estate compared to their previous store, but still keeping that classic denim wall of jeans.

If you wanted to see a throwback to their heritage, there on a desk at the front showcases the beginnings of their roots being planted. It’s nice to see how far they have come.

The Bottom Line

I love stories like this because it equates to growth, a strong belief in a great product and service, and the expansion in their own Canadian city. Progression is a wonderful thing.

If you are looking for premium jeans, dressed-up casual apparel, be sure to stop by the store located in the Manulife Centre. If you are outside of the Toronto area, be sure to shop Over The Rainbow’s styles online on their eCommerce website.

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